MERCADEO Versión en español
Tom Murry de Calvin Klein: Were proud to collaborate with EMC to help promote its vital mission with our brands global reach
7 de octubre de 2013
Christy Turlington Burns, quien figura en la campaña publicitaria mundial de otoño 2013 de Calvin Klein
Calvin Klein, Inc. announced an exclusive alliance with the non-profit organization Every Mother Counts, or EMC, founded by model and worldwide defender of maternal health Christy Turlington Burns, who figures in the brands global ad campaign for the fall of 2013.The two organizations have joined forces to expand their existing relationship and create a multiplatform program designed to spread awareness of the EMC mission of assuring safe pregnancies and births for all moms. The multifaceted initiative will be seen worldwide in print, outdoor and online, and will feature fundraisers to protect the health and well-being of girls and women around the world through EMC-promoted programs in the United States, Haiti, Uganda and Indonesia, in an effort to avoid deaths caused by pregnancy and childbirth around the world. I am thrilled to be representing the Calvin Klein brand again after so many years and especially proud of our partnership which will raise awareness and support of improved maternal health said Turlington.We are proud to collaborate with Every Mother Counts and help promote its vital mission with our brands global reach, said Calvin Klein CEO Tom Murry. Given Christys history and on-going connection with the house, we are pleased to work with her in this new light and support her and the organizations meaningful work.
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